Nicotine use among young people is evolving. New research shows more youth are using multiple nicotine products at the same timemost commonly cigarettes and e cigarettes, with a growing rise in combining vapes Despite advertising restrictions in place, at least 85 per cent of respondents of a survey in India, China, Australia and the UK reported being exposed to e cigarette advertising, especially on social media Ads for E Cigarettes Today Hearken Back to the Banned Tricks of Big Tobacco Effect of brand and advertising medium on demand for e cigarettes: Evidence from an experimental auction ScienceDirect