Big Tobacco Opens Shops to Show Off Vaping Devices WSJ E Lites partners The O2 to allow smoking of e cigarettes at venue What's With All The Hype And Hope For Electronic Cigarettes? WLRN Few viral videos show squirrels chewing on e cigarettes, appearing to vape after picking up discarded devices in cities like London and Philadelphia. Experts say squirrels are attracted to fruity aromas, not nicotine,