Meet Juul the Marlboro of e cigarettes that comes in creme brulee flavour Health & wellbeing The Guardian The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, F.D.A. Orders Juul to Remove E Cigarette Products from U.S. Market The New York Times The FDA Just Approved Juul's E Cigarettes. Does That Make Altria Stock a Buy Here?