The FDA and Juul are fighting over a vape ban, but the role of e cigarettes in the world of tobacco abuse is not clear cut After Years of Crackdowns, Juul Gets Green Light for 'Safer' Vape Flavors FindLaw Juul illegally called its e cigarette safer than smoking, FDA says Los Angeles Times Juul wanted to revolutionize vaping. It took a page from Big Tobacco's chemical formulas Tobacco 21