Say no to vaping. 10 15 vape puffs are roughly equivalent to one cigarette. We want to encourage and support families to have open and engaging conversations with young people to VUSE HAS 99% FEWER TOXICANTS THAN CIGARETTES. WE'RE WORKING ON THAT REMAINING 1%. FDA authorizes two more RJR tobacco e cigs and lets menthol remain on the market, ignoring its own conclusion that menthol reinforces nicotine addiction in kids' developing brains Stanton Glantz blog Vaping: Understanding the Risks and Impacts on Health